Search Engine scholar Program (SEO) / (SEM) (120 hours)

Course Overview

This program is tailored for students, newcomers, individuals starting in sales and marketing, working professionals, and entrepreneurs aiming to excel in search engine marketing. It encompasses the implementation of both organic and paid advertising strategies and aims to provide a comprehensive understanding of digital marketing. Participants will also gain insights into the benefits and advantages of digital marketing practices, as well as the optimization of web pages or websites on search engines to enhance popularity, trust, and ranking on SERPs.

Who Can Enroll?

• Freshers
• Sales and marketing people
• Entrepreneurs
• Business Owners (Big or Small)
• Marketing Professionals
• Sales Professionals
• IT professionals
• Students (Any Background)

Course Module

• Marketing Fundamentals
• Fundamental of Sales
• Introduction to DM
• Introduction to Search Engines
• Website Planning & Creation
• Search Engine Optimization
• Google Search Console Walkthrough
• On-Page SEO
• Off-page SEO
• Local SEO
• Search Engine Marketing
• Online Advertising
• Reputation Management
• Content Marketing
• Google Analytics
• Additional Modules

Why choose Synergy?

Exemplary Technology Support

• Domain Valid for 1 year Worth INR 1500
• Hosting Service Valid for 1 year Worth INR 7500
• Text Books Worth INR 3000
• Enrollment in the Social Community with Lifetime Support, valued at INR 10,000.
• Question and Answers Forum with Lifetime Support worth INR 10,000
• Participation in live online AMAs (Ask Me Anything), valued at INR 25,000.
• Receiving an E-Book containing the Top 25 Digital Marketing Interview Questions, valued at INR 2000.

Eccentric Curriculum for Upskilling Students

• Created and crafted in collaboration with HubSpot, Stukent, and HootSuite.
• Training covers over 50 different learning modules
• 200+ hours of practical hands-on experiential training to learn and use paid & free digital marketing tools and platforms.

Learning Outcome of this course:

• Proficiency in Search Engine Marketing, SEO, and Google Ads.
• Develop, create, and implement Google Ads campaigns. Enhance a website and drive organic traffic through optimization techniques.
• Join any organization as SEO/Google Ads Expert/ Specialist or Google Ads Consultant.
• Expert in tools such as SEMrush, Google Analytics etc.
• During the course, participants will receive $100,000 in ad credits for Google and $100 for the Bing Ads Platform to enhance their expertise in the respective field.

Job opportunities for a Search Engine Optimization Expert:

• SEO Executive (Junior/ Senior)
• SEO Specialist
• SEO/ Digital Marketing Analyst
• Search Engine Optimization Trainee
• SEO Consultant
• SEO Project Manager
• SEO and SEM Specialist
• Ad word Specialist / PPC Expert
• Analytics Expert
• SEO Trainer